Areas of expertise
- Writing Aptitude
- Understanding Marketing Personas
- Provided guidance to subject matter experts on content strategy and usability.
- stay knowledgeable about your site's subject area.
- conduct content audits to identify gaps and redundancies in the site content
The content of a website that we prepared is well-structured and easy to find and that meets the needs of its users by covering all necessary topics and being up to date and accurate. The content you’ll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.
Brand Origin – The essence of strategy is choosing what not to do
We also organised user testing and market research projects to ensure that the website’s content is suitable for the audience.
Swathi is a content writer who boasts of no degrees whatsoever in the subject except for a deep love of the written word. She has made a place for herself in the field through making mistakes and learning from them. When she is not working, Swathi can be found reading fantasy novels, singing bhajans and playing with her niece.