Whatsapp messenger, a freeware communication platform, enables users to send text and voice messages, make voice and video calls, share images, documents, user locations and other media. Of all the social media applications, Whatsapp has emerged to be more comprehensible and easy to use. Therefore, as long as the user’s device remains connected to the internet, it is available for all, be it on a smart phone or desktop. In addition to this, the end-to-end encryption of messages makes Whatsapp more reliable and trustworthy, where in only the communicating users can read the messages. Hence decrypting the messages is not possible.
Two years ago, Whatsapp has released new feature called Whatsapp business, where in various business companies are allowed to communicate with their clients and grow their business. Ever since then, marketing has been easy and efficient for various businesses, either a start up or well established business. The following show us the power of Whatsapp marketing:
Whatsapp being an instant messaging application, it is pretty simple to get messages across the world in fraction of seconds. Also it provides us a direct interaction with the customers. Therefore, this ensures swift and quicker experience for the customers. Hence we can say that the retailers are just a text away!
Unlike other social media platforms, creating content requires much lesser effort and fewer resources. Along with a text it allows us to send images and videos which are way too good enough to ignore for the marketers. Including a joke in text or a meme in the images creates a major impact on the customers.
Whatsapp helps us in maintaining a good rapport with the customers as in when required they can voice their needs or specifications. Being there for them 24*7 not only makes them feel superior but also happy. If they are glad enough, chances are they for them to promote or refer about your services to their friends, hence expanding your business.
Whatsapp allows us to personally contact the customers and attend their needs. As a brand, you can show the customers, how much you care. It is also easy to receive feedback and work on them.
Many designer companies, ranging from various boutiques to leading branded companies use this channel. When dealt in a right way, this can help in achieving tremendous popularity for good service and also expand one’s business, as in when shared, this attracts plenty of intriguing customers to avail the services. However, a platform of this sort can either make or break a company. Hence to make most out this channel often it is preferred to follow some guidelines to make sure that false information is avoided.